The island took part at the MITT, the most important tourism fair in Eastern Europe, with the stand “Sardinia Endless Island” hosting twenty Sardinian operators and confirming the natural excellence of Sardinia coastal landscape.
The recognition came during the 24th edition of Moscow International Travel and Tourism Exhibition (Mitt), the most important tourism fair in Eastern Europe and one of the top five of the continent, ended on March 15 , which the Region participates with the traditional stand .
At the Expocenter Fairgrounds were hosted twenty Sardinian operators accredited, representing hotels, hotel chains and other categories of accommodation, travel agencies and service companies, tour operators, air carriers (Meridiana) and the first natural shopping center, located in Stintino (Sassari ).
“This award,” emphasizes the regional councilor of Tourism, Barbara Argiolas, “confirms the natural excellence of Sardinian coastal landscapes, increasingly appreciated internationally and has become a popular holiday destination even in an emerging market as Russia. Our pristine environment, kept intact thanks to the commitment of the Region and of local governments in recent years, the beautiful beaches and crystal clear water are the hallmark and strength of our tourism product: environmental preservation and enhancement of tourism sustainable is inspired by a new model in regional development. “
At MITT were participating 1,800 companies representing 190 destinations. According to an analysis of the Regional Tourism, the Russian demand for high quality is for the 70 percent directed to hotels with 4 and 5 stars and to private luxury villas.
Traditionally the reference product of this international fair is the sea-bathing, associated with the high-end sports like golf, diving and sailing. From Russia in the 2017 are expected in Sardinia more than 20.000 visitors, with an average stay of 6 days and a half, generating nearly 130.000 presences in the island’s accommodation, making the Russian market just inside the top ten among international incoming and travellers.